Why you should define the audience
Identifying a specific audience ensures your marketing tips are effective. It is senseless to market without a target audience. Marketing structures and mechanisms are designed based on the target audience.
Understand your product
Simple, right? This might sound too obvious, but it is where most e-commerce businesses go wrong. Of course, you know what you are selling, but this knowledge should be linked to a specific audience.
Use available data
Newbies in e-commerce find it tough, but it is also the best place to be today because of immense knowledge on how to build your business scratch. However, if you are already in the industry, you still have an opportunity to implement a tip or two to change your business model.